Business Card and Trade Show Follow Up Kit

The cards you bring home from a show are only worth the follow up. This kit gives you a checklist for the show and the 8 weeks after it, six follow up messages to edit and send, and one prompt that fills them in from your card notes.

A printable checklist for before the show, the booth, that night and the weeks after
Six messages: Email 1, a LinkedIn note, a voicemail, Email 2, a letter and a break up email
When to send each one, so nothing goes out too early or too late
One prompt for Claude or ChatGPT that fills in any message from your card note

The checklist, part one

Here's the start of it. The full kit has the night of the show and the 8 weeks after.

Before the show

Load the attendee or exhibitor list into Save to Sell, so the people you want to meet are already leads.
Write one sentence on who you most want to meet and why.
Pick the one offer every follow up will make: a walk through, a quote, a sample or a short call.
Bring a pen. The note on the back of a card is worth more than the card.

At the booth

Write one detail on the back of every card: what they asked about and what is coming up for them.
Ask when a good time to follow up would be, and write the answer down.
Keep hot leads in their own pile or pocket.
Snap the cards at every break, so nothing waits until the drive home.

Two of the six messages

Change everything in [brackets]. The full kit has all six, with when to send each one.

Email 1

The day of the show or the next morning

Subject: Good meeting you at [show name]

Hi [first name],

Good meeting you at [show name]. You mentioned [the detail from the back of the card], and it stuck with me.

[One sentence on how you help with that, with a real number if you have one.]

Could I give you a quick ring next week to hear more about it?

Thanks,
[your name]

LinkedIn connection note

2 business days after Email 1

Hi [first name], good meeting you at [show name]. I enjoyed hearing about [the detail]. Glad to stay connected here.

Call or voicemail, Email 2, a letter and the break up email

In the full kit

Get all six in the free kit

Or let Save to Sell do the follow up

Snap the cards and every one becomes a lead with the 7 step follow up plan set. Tap Write it for me and each message is written in your voice, with your card note in it. Watch the 60 second demo.

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